Auditing your website on an ongoing basis is key, regardless of how long you have been doing SEO on your website. Since websites are ever-changing, it’s easy to miss best practice elements that can help to move your results forward. Auditing can be a great way to catch these items, as well as find outdated practices that could be holding your website back. To get more backlinks, you should focus on publishing quality content that speaks to industry topics.
Blog Topic Generator
You need a sitemap to make it easier for users and search engines to navigate and crawl your website. It analyzes the top 10 keywords each page on your site is ranking for. Then it digs deeper, scanning crawled pages for mentions of these keywords, to show you internal link opportunities you might otherwise miss.
Then, you should create an action plan to correct the issues and remove the penalty. I recommend doing regular SEO audits (at least twice a year) to ensure your website is up-to-date with the latest developments. Perform your technical SEO audit at the end of your strategy. Improve internal linking to your other articles to increase topic relevance and site structure.
Few things are more frustrating to your users than landing on a 404 Error page. This is why it’s crucial to look out for such errors during an SEO audit and fix the broken links that caused them. An SEO audit is a process that evaluates all aspects of a website that impact its performance in search SEO Anomaly engines and identifies opportunities for improvement. For a full deep dive on internal linking check out our internal linking wiki page and our guide on how to optimize your website’s internal links.
To prevent this from happening, you’ll want to use canonical link tags. By using canonical links, you’ll help organize your site and index your most important content first. By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site.
We’re Experienced in SEO Audits for the Most Popular eCommerce & CMS Website Platforms
It helps you improve your website’s on-page SEO by extracting data such as links and pages to provide you a list of common SEO issues. If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. Conducting a website audit will allow you to compare your website to your competitors. You can analyze how well you’re ranking against competitors for keywords and determine potential new sources of revenue.
Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors. Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them. If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema. For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars). While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out.
Competitive analysis and keyword research
If your site is slow, people are going to go to one of those faster sites, increasing your bounce rate and hurting your rankings in search results. For example, backlinks — or links to your site from other sites — are a key component of off-page SEO. When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours. Your pages gain more value, and you have the potential for people to click the link on the other page and land on your website.
- Thousands of tiny variables like word count per page, number of sentences, keywords in sentences, and number of YouTube embeds can affect how your pages rank in search.
- A content audit will uncover pages you need to update if you want to boost their traffic.
- It gives you a report with an image speed grade for both mobile and desktop.
Large organizations often have large, technically-complicated websites. These include highly dynamic websites that may have thousands of web pages across many subdomains. Many business websites are a “Frankenstein’s monster” of several different websites, often duct-taped together with blatant disregard for the concept of an SEO strategy. Even if the page seems fine and smooth visually, check its code anyway. Although the crooked code is not visible to users, Google can still see what’s under the hood. And if a search engine stumbles upon unreadable code, say goodbye to a decent loading speed and the first positions in the SERP.
For competitive keywords, the small details often make the difference. The keyword is extremely difficult to rank for, and the tool did identify some key areas for improvement. For free users, Claude’s analysis will also be more limited compared to Pro users because it won’t be able to process the full 180 page search quality rater guidelines document. My new free SEO tool instantly audits your content and tells you how to win based on Google’s leaked human quality rater guidelines. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here.